Parker store

A design shop

Coming soon

Parker Store is coming in early 2022. Keep an eye on this space. Just sit and watch it.

Product key

  • 1 Books
  • 2 Self Care
  • 3 Office Supplies
  • 4 Great Ideas
  • 5 Fun
  • 6 Home Goods
  • 7 Apparel
  • 8 Furniture
  • 9 Friends

Pixie bakes custom cakes, made from your brain, eaten with your mouth. Parker helped develop a visual identity as sweet and whimsical as Pixie's magic treats.



  • Food & Beverage
  • Brand Identity
  • Illustration

Illustration: Paola Saliby

Saudi Arabia-based Prepline approached Parker to develop the visual identity for a tech-driven custom dessert concept called Pixie. Via a web app, customers can dream up and produce wildly outrageous desserts for events, parties, and typical Wednesday afternoons. The brand line says it all: custom cakes, made from your brain, eaten with your mouth.
In stride with this deliciously imaginative concept, our identity aims to bring attention to the pure pleasure of eating desserts. A vivid color palette and playful badge system communicate the light-hearted and creative aspects of the cake design process, while colorful illustrations by Paola Saliby lean into the hedonism of decadent treats.

Pixie was delayed due to covid, same as everything else. When it opens, we'll have more to share.