Illustration: Paola Saliby
Saudi Arabia-based Prepline approached Parker to develop the visual identity for a tech-driven custom dessert concept called Pixie. Via a web app, customers can dream up and produce wildly outrageous desserts for events, parties, and typical Wednesday afternoons. The brand line says it all: custom cakes, made from your brain, eaten with your mouth.
In stride with this deliciously imaginative concept, our identity aims to bring attention to the pure pleasure of eating desserts. A vivid color palette and playful badge system communicate the light-hearted and creative aspects of the cake design process, while colorful illustrations by Paola Saliby lean into the hedonism of decadent treats.