Visit Irl Site

IRL is an Interchangeable Retail Location located on Ballard, Avenue in Seattle and hosted by Parker Studio. See below for some of our upcoming pop-ups.

Cuniform Jun 28-30
Brooke Eide July 28-August 07

The Keeps Bed

Keeps makes beautiful, sustainably sourced, high-quality furniture available to everyone. Co-owners Andrew and Rob came to us for a visual identity and supporting applications as they prepared for launch.

Year

2021

Industries
  • Green Design
  • Lifestyle
Services
  • Brand Strategy
  • Brand Identity
  • Photography
  • Art Direction
  • Print & Packaging
  • Digital Media
Credit

Creative Direction: Parker
Photography: Kyle Johnson
Copywriting: Thomas E. McCracken

Our challenge in developing the keeps identity was to design something that felt high-end, but wouldn’t immediately be confused for something that’s mass produced. “Fast furniture sucks” became our driving phrase as we made creative decisions through brand strategy, positioning, and through the brand’s development.

The brand mark speaks to nature and growth; the roots of making things by hand with natural materials. Our custom typeface, Keeps Sans, is derived from the wordmark, features slight angles and exaggerated curves for a hand hewn yet friendly feel.

Photography

We worked with Kyle Johnson to create a suite of photography to support the brand launch. Our goal was to emphasize the brand's commitment to responsible production and its promise to plant 100 trees for every bed purchased.

The Keeps packaging system reduces waste and simplifies fulfillment. A single box provides room for all bed sizes.

Print Material

Keeps stationery and print material are sourced from recycled papers. Packaging inserts, business cards and posters provide a playground for the typographic systems and color to play.

“We had really high expectations and Parker met them.”

Andrew, Co-Founder & Designer