The Keeps Bed
The brand mark speaks to nature and growth; the roots of making things by hand with natural materials. Our custom typeface, Keeps Sans, is derived from the wordmark, features slight angles and exaggerated curves for a hand hewn yet friendly feel.
We worked with Kyle Johnson to create a suite of photography to support the brand launch. Our goal was to emphasize the brand's commitment to responsible production and its promise to plant 100 trees for every bed purchased.
Lifestyle & Product Photography
The Keeps packaging system reduces waste and simplifies fulfillment. A single box provides room for all bed sizes.
Keeps stationery and print material are sourced from recycled papers. Packaging inserts, business cards and posters provide a playground for the typographic systems and color to play.