Mushrooms for Modern Life
The type system pairs Neue Montreal’s scientific, smart feel with Inferi’s trippy quirks to express Gwella’s multifaceted personality.
We introduced the orb as a graphic tool to bring a sense of serenity and balance to the brand. The orb is used as a focal point on most compositions, but can also be applied as a tertiary UX tool graphic in hover states.
The orb brings ease and just a smidge of psychedelic to social posts, podcast covers, and blogs … almost like the perfect microdose. Used throughout a variety of physical and digital touch points.