Photography & Packaging
In-house photography and a confetti-esque brand palette capture the mood of a spontaneous late-night wine tasting party, or feels a bit like a mess. Either work for the brand.
Set out on Seattle's Ballard Ave., Grape Juice's bright white sidewalk signs and exterior signage demand your attention.
But in an art gallery kind of way. Not a "look at meeeeeeeeeee" kind of way.
To define the wide range of wine boxes offered by Grape Juice, we produced a functional system of colors and stickers that also provide flexibility on the operations side.
This sticker system finds its way into the physical space through wayfinding, signage, and menus.