A personable re-brand for the historic, world-renowned personality type assessment, The Myers & Briggs Foundation. Established by Katherine Cook Briggs and her daughter, Isabel Briggs Myers.

The Myers & Briggs Foundation approached Parker with a unique perception problem. They struggled to connect their expertise and the people they were trying to reach; academics, students, and psychologists.
We developed a modern brand identity that speaks directly to the history and equity behind the Myers & Briggs Foundation while maintaining a stronger connection to humanity. We provided new brand tools and secondary elements to offer guardrails to 3rd party partners helping the M&BF claim its territory, separating itself from those imitating their research and causing confusion.
Our project covered the gamut of deliverables from visual and verbal identity, to positioning and immediate digital applications.