Visit Irl Site

IRL is an Interchangeable Retail Location located on Ballard, Ave in Seattle and hosted by Parker Studio. See below for some of our upcoming pop-ups.

Cuniform Jun 28-30
Brooke Eide July 28-August 07
Sorry Mom September 17–18

Tailored ADUs

Modern-Shed builds intentionally crafted, prefabricated backyard studios that connect the dots between form and function. Seeking to stand out in an increasingly noisy market, they reached out to Parker for a refreshed visual identity.


We reworked Modern Shed's existing logo to better align with the new wordmark and visual system. In addition, refinements to the container and improvements to the geometry help this logo stay legible at smaller sizes.

We created a tag system intended to be used to help make assembly easier. Modern Shed's product is shipped in pieces and can be assembled on-site by a local contractor. This system helps ensure that things are done right.

Customers can tailor their own shed by selecting specific components as well as customizing aspects of the Shed through the digital catalog.

Marketing Materials

We produced a series of marketing templates to bring continuity to the Modern-Shed brand, as well as create an elevated look for the product.
We produced ad templates to help the team quickly produce content for social media platforms, web placements, print and billboard ads.

"Parker truly helped us elevate our brand to the next level. For so long our brand was lagging behind the quality of our product, we're so happy with where things ended up."

Ryan Smith – Owner