Parker collaborated with Imprimerie du Marais to craft a sophisticated packaging experience designed exclusively for Lululemon's ambassador and sponsorship community. This elevated solution seamlessly showcased the versatility of Lululemon’s performance and casual apparel, blending luxury and functionality to captivate and inspire.

When Lululemon approached us, they had a bold vision: reimagine the packaging experience for their Ambassador community—a group that embodies the heart of their brand. The challenge? Create a design that celebrates their values, inspires authentic storytelling, and feels just as good as the products inside.

We teamed up with legendary production partner Imprimerie du Marais (IDR) to bring this vision to life. Together, we crafted a packaging system that’s thoughtful, versatile, and unmistakably Lululemon.

The graphic language we developed wasn’t just bold; it was purposeful. Every detail—from the clean lines to the vibrant accents—echoed Lululemon’s commitment to community, progress, and feeling your absolute best. This wasn’t about packaging; it was about creating an experience. Each kit was designed to elevate the unboxing moment, from modular compartments to tactile, eco-friendly materials that adapt seamlessly to seasonal product shifts. Thoughtful touches ensured ambassadors felt the intention behind every element