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At the helm of their website reinvention was Parker, entrusted with the pivotal task of completely reimagining the online presence of Feldman. This endeavor naturally sparked the question, "How should we approach it?" This question initiated an extensive and constructive dialogue, delving into Feldman's business trajectory and its established brand identity. Eventually, we concluded that a comprehensive brand exercise was justified, considering the energy and resources required to create a world-class web experience.
Our collaborative efforts encompassed various stages, including strategic positioning and refining the verbal identity, crafting an appealing visual identity, culminating in the design and development of a fully customized website, skillfully powered by Sanity CMS. The grand launch is scheduled for the fall of 2023, and we are eagerly anticipating the positive impact it will make on Feldman Architecture's digital presence.
The fusion of KMR Waldenburg and Rhymes Text creates a harmonious blend that conveys a sense of structure, confidence, and elegance, mirroring the ethos of both the individuals and the work of Feldman Architecture. This identity is thoughtfully designed to be a supportive presence, rather than an overwhelming force, allowing the remarkable work of the team to take center stage.
The website features a variety of custom modules designed to streamline the construction of case studies, offer engaging interactive elements, a layered conceptual framework, and an overall design ethos that embodies the studio's style of soft, open, and nature-inspired architecture.