On-Site Flag – Dallas, Texas
To be clutch means to be dependable in a crucial situation.
Clutch aims to uphold the ethos of a mom-and-pop auto shop while providing an experience that disrupts standard expectations. The company has ambitions to integrate smart technology that pushes the level of service forward. We designed a monogram that balances traditional auto shop history and progressive thinking.
The Clutch brand launched with a series of business collateral and on-site swag. We worked with a Seattle coffee roaster to produce oil cans filled with ground beans as gifts for opening day.