Parker store

A design shop

Coming soon

Parker Store is coming in early 2022. Keep an eye on this space. Just sit and watch it.

Product key

  • 1 Books
  • 2 Self Care
  • 3 Office Supplies
  • 4 Great Ideas
  • 5 Fun
  • 6 Home Goods
  • 7 Apparel
  • 8 Furniture
  • 9 Friends

On-Site Flag – Dallas, Texas

Clutch is a growing chain of modern auto shops based in Texas. We partnered with them to develop a brand and applications that balance the industry's history with Clutch's forward-thinking ambitions.

Year

2021

Industry
  • Automotive
Services
  • Brand Strategy
  • Brand Identity
  • Art Direction

To be clutch means to be dependable in a crucial situation.

Clutch aims to uphold the ethos of a mom-and-pop auto shop while providing an experience that disrupts standard expectations. The company has ambitions to integrate smart technology that pushes the level of service forward. We designed a monogram that balances traditional auto shop history and progressive thinking.

Brand Application

The Clutch brand launched with a series of business collateral and on-site swag. We worked with a Seattle coffee roaster to produce oil cans filled with ground beans as gifts for opening day.