Clutch upholds the ethos of a mom-and-pop auto shop while providing a modern experience that disrupts expectations. We designed a monogram that balances traditional auto shop history and progressive thinking.
Brand Application
We produced a series of print materials that prioritize human interaction, keeping true to the goal of creating a more elevated mom-and-pop aesthetic. Each shop’s business cards are left blank, allowing for whomever hands them out to sign their name.
We worked with Katz Coffee, a Houston coffee roaster, to develop concept packaging for Clutch gifts. Our collaborative packaging puts coffee beans in an old oil-tin, paired with a mug that also shows up in each shop for staff and guests.
