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We designed an experience that reflects the immersive nature of Sanctuary’s offerings. The use of subtle graphic treatments, floods of color, and engaging typography give a sense richness and depth. The elevated brand imparts the same sense of serenity, luxury, and personalization a guest would experience at Sanctuary.
Each Sanctuary studio is equipped with an 8’x12’ projection screen and activated by proprietary software. Using the Sanctuary app, guests fully customize their studio preferences, including class content, aromatherapy, music, session time, and temperature. When they arrive for their class, they step into a studio perfectly attuned to their specifications. Classes include yoga, breath work, sound healing, yoga nidra, and meditation.
The brand's identity is composed of a set of 7 distinct colors. Each hue is defined by a set of 3 values, which are applied across digital and physical platforms in a monochromatic manner. Digital applications feature a gradual shift between these hues, creating a consistent and cohesive visual identity across all platforms.
Global Color Shift
Here is an example of how the hues shift cohesively and consistently across different mediums, including a marketing email and the Sanctuary App. This demonstrates the brand's commitment to maintaining a uniform visual identity across all platforms, enhancing brand recognition and cohesion.
The Studio Space and Class Content
Your Private Studio
Experience the ultimate relaxation with a customizable private yoga sessions. Each studio space includes an iPad that allows for the user to choose their preferred temperature, scent, and audio to create the user's ideal environment to practice in.