Picco turns tedious tasks into seamless moments, freeing your time for bigger ideas. Parker brought this vision to life by crafting a bold brand identity, playful illustrations, and animations that embrace Picco’s innovative spirit, blending nostalgic office motifs with a modern, future-focused edge.

Parker collaborated with Picco, the software agent revolutionizing AI-powered operations for knowledge work, to craft a bold and cohesive brand identity that reflects their mission. Starting with their focus on solving redundant task and workflow challenges, we developed a Brand Identity that highlights Picco's innovative edge and future-forward vision. To underscore their mission of modernizing knowledge work, we implemented a visual language inspired by old office technology—fax machines, typewriters, and paper clips—as a playful nod to "out with the old, and in with the new." This retro-modern approach communicates Picco’s role in transcending outdated workflows and embracing AI-driven efficiency.