Parker store

A design shop

Coming soon

Parker Store is coming in early 2022. Keep an eye on this space. Just sit and watch it.

Product key

  • 1 Books
  • 2 Self Care
  • 3 Office Supplies
  • 4 Great Ideas
  • 5 Fun
  • 6 Home Goods
  • 7 Apparel
  • 8 Furniture
  • 9 Friends

1 of 3

Today, Oculus is on a mission to prove the true value of VR is to expand our perspective in the real world. Stepping inside games is cool and will always be so, but stepping inside someone else's life and seeing the world through their eyes is truly revolutionary.

Year

2021

Industry
  • Apparel
Services
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Campaign
  • Motion
  • Photography
  • Print & Packaging
Credits

Photography by Broderick Barnes

Renders by Where Giants Roam

How do you evolve an identity from a gamers’ playground to an experience for personal and cultural development that can also be used as a gamers’ playground?

To answer this, we worked with the visionary Oculus Design Team over the course of two years to define a new visual identity system covering custom wordmark and logo system, typography, color palette, photography and product visualization, layout system and more.
Our design approach centered around a dramatic switch from a black background to white. Much more than a simple change in color, the shift from black to white represented a complete change in mindset. We were moving VR from an unknown futuristic world to a bright, accessible way for people to enhance their everyday life.
Our color system complimented this shift in perspective, allowing Oculus to grow and signal new products while retaining their core identity. We also created a type system to allow the full range of expression this new identity demanded. Instead of the one note, gamer-centric voice, the brand now has to reach the full spectrum of people across the full spectrum of lifestyles.

Our design approach centered around a dramatic switch from a black background to white. Much more than a simple change in color, the shift from black to white represented a complete change in mindset . We were moving VR from an unknown futuristic world, into a bright, accessible way for people to connect and enhance their everyday life.

Packaging
System

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“We were moving VR from an unknown futuristic world, to a bright, accessible way for people to enhance their everyday life.”

Name, Position, Company