Brand Development for a holistic wellness spa and reformer pilates studio in Newport Beach. Anodetome promises it’s guests unparalleled quality and amenities all wrapped in a state-of-the-art physical experience.

Year

2024

Credits

Art Direction: Parker Studio

Anodetome Studio offers a unique and luxurious approach to reformer pilates with a focus on strength training to improve and heal the body. The core ethos of the brand is centered on serving others by fostering a positive impact through empowering and encouraging people to prioritize self-care.
The project's scope extends across branding, web design, and production, all working towards the common goal of establishing a cohesive brand universe that strikes a harmonious balance between strength and elegance. This holistic approach aims to resonate with the target audience, portraying Anodetome Studio as a place where individuals can not only enhance their physical well-being but also embark on a journey towards their best selves.

A monogram serves as both the shorthand and acronym for Anodetome, highlighting the key words that shape both the brand’s story and its name.

Typography & Color

Untitled Sans is a clean, utilitarian neogrotesk sans-serif typeface designed with a focus on simplicity and functionality. Its minimalistic style perfectly complements the ornate and delicate design of Anodetome’s wordmark, by grounding and balancing it.
The color palette was carefully curated to reflect the raw beauty of both nature and the human form. Drawing directly from earthy clay, the deep hues of the ocean, and the soft, natural off-whites found in stone, we crafted a palette that feels both grounded and alive. Thoughtfully placed pops of color add vibrancy, complementing the tones found in the physical studio and seamlessly integrating with the photography.

Photography

Parker produced a lifestyle shoot designed to celebrate the breath and beauty of the human form. Shot with Jean Ambrojo against the stunning landscapes outside Madrid, Spain, the location was carefully chosen to harmonize with the shoot’s color palette, creating a seamless blend between subject and scenery.